1. Skip to Menu
  2. Skip to Content
  3. Skip to Footer>
Untitled Document
Sellers Click Here Buyers Click Here Brokers Click here

Marketing prewar before it was fashionable

PDF Print E-mail

A brochure for 35 Prospect Park West (click image for larger version)

From the February issue: When a 3,500-square-foot penthouse duplex at 35 Prospect Park West came on the market in the summer of 2007, the Corcoran Group trumpeted it as "amazing, like no other." The five-bedroom Park Slope co-op, with its "glorious terrace" and "most beautiful sunsets," sold for $5.1 million the following August. But back when the 1929-era building was still open to renters, grandiosity didn't quite fit. An early advertisement for the Emery Roth-designed building lured prospective residents with prices "below those you might expect to find in such a fine structure and pleasing environment." The ad, from a new Columbia University collection of more than 9,200 real estate brochures dating from the 1930s to the 1970s, echoes a familiar refrain in Brooklyn real estate in the eras before the borough was trendy.